Home > Ask Our Experts > What is This Toy Safety Mark?

What is This Toy Safety Mark?

By: Sarah Clark (ILEX) - Updated: 17 Sep 2019 | comments*Discuss
Toy Safety Toy Safety Mark Symbol Ce


I have a friend who is doing an NVQ in childcare - she has a question about a symbol which we can't find on the net - it's a triangle with 2 lines (like a z mark) on the right hand side. Underneath it says BSI safety mark.

Do you know what the symbol means?

(K.H, 18 March 2009)


The toy safety symbol that you describe isn't one that I've heard of, and certainly isn't anything that's generally used on toys. There is one official Toy Safety mark, which is designed for manufacturers, importers and toy retailers rather than the general public, and this is the CE Mark which signifies that the toy in question has passed all the necessary compliance tests for toys imported into and manufactured in the EU. All new toys that you buy should display this symbol somewhere.

This toy safety symbol, which should be displayed along with the name and address of the supplier, is legally required to appear on all toys for sale in the European Union. The CE Mark was introduced to ensure that there was a free market for all toys throughout the EU - a bit like a toy passport.

The CE Mark is really meant for Enforcement Authorities like Trading Standards departments, and it doesn't signify quality or safety - which is what many consumers think.

Toy Quality Symbols

The only quality assurance symbols, which are often used alongside the CE Mark, are the Lion Marks which are awarded by the British Toy & Hobby Association (BTHA) to reassure consumers of the toy's safety and quality. To use this mark on a toy, the manufacturer has to be a member of the BTHA. To become a member of the BTHA, and to be able to use the Lion Mark, a supplier has to agree to adhere to a strict code of practice, which, as well as covering issues that relate to toy safety, also places demands on members that relate to ethics in advertising and other trading practices.

There is an associated scheme, just applying to retailers, called the Approved Lion Mark Retailer Scheme.

There are no other official toy safety marks that are generally used by manufacturers, and the symbol that you describe isn't a common one, or indeed one that I'm aware of. The generally used BSI Safety Mark is the standard kitemark symbol, which denotes a product which has been independently tested by the British Standards Institute for safety. This shows that the product conforms to any British Standards which apply to it, and that it should be safe and reliable. There is no legal requirement for toys to display a kitemark, although some do.

There are no other officially recognised safety symbols - although there is a warning symbol which indicates that a toy is not suitable for children under the age of three. It sounds as if the toy symbol you describe may well be a symbol recognised outside of the EU.

You might also like...
Share Your Story, Join the Discussion or Seek Advice..
[Add a Comment]
I would like to sell reward charts with stickers, the reward charts would be my design. Other products would be flash cards showing different emotions. Are reward charts toys if so what safety measures would I have to go through.
Vixpost - 17-Sep-19 @ 1:33 PM
Hi Do laminated children's flashcards need to be CE marked? Also, would writing accessories such as felt tips pens and silicone handwriting aids to be used with the above need to be CE compliant? Thanks
Star - 5-Mar-19 @ 10:01 PM
I am new to all of this,due to redundancy, I intend to turn my hobby into a business. How do I go about getting my toys safety tested? What paperwork do I need to complete?
Nange - 21-Jan-19 @ 7:30 PM
Hi im thinking of making rag dolls to sell how do I get these safety checked
lesann - 29-Nov-18 @ 4:54 PM
How do you go about getting a CE mark on a bath toy that is made in China and been safety tested in China?
superfitch - 18-Jun-18 @ 12:05 PM
EGT - Your Question:
Hi I make Unicorn crown headdresses for children, designed to be used in photo shoots, worn for birthday parties etc? Do these need to be CE tested? Thanks x

Our Response:
Yes if they are designed as fancy dress/costumes to be used for birthday parties, they will need to comply with the directives. SeeEN 71-2
ToysAdvice - 17-Jan-18 @ 2:44 PM
Hi I make Unicorn crown headdresses for children, designed to be used in photo shoots, worn for birthday parties etc? Do these need to be CE tested? Thanks x
EGT - 15-Jan-18 @ 10:30 AM
I want to start making and selling a sit on oak truck aimed at 3 to 8 year old children. What regulations do I need to have to start production?
Reds - 6-Apr-17 @ 4:37 PM
I have designed and made out of oak a sit on truck with a seat opening doors and robust wheels. The toy was intended for my grandson to sit on and ride but the reaction from friends and general public has been they all want one . To date I have hand made 5 and sold them . I want to sell them commercially but what standards do I need to do so ?
Reds - 6-Apr-17 @ 4:33 PM
Hi We sell stunt scooters and skateboards, for ages 7 plus. There is so much confusion on these products in regards to what needs testing and which catagory to go for testing. Can you help with any advice? Thanks
GS - 18-Jan-17 @ 6:33 PM
Hi What are the regulations concerning draw string PE/ swim bagsforPrimary school children. Do they need fitting with a quick release breakawaybarrel depending on the length of the cord? if so what is the maximum length the cord can be without the requirement to fit a breakaway. Regards Shirley
Presto - 14-Jul-16 @ 1:20 PM
Dear Madam or Sir, I hope my message finds you well. My name is Enoch Dickson. I am a Project Manager at babymarkt.de GmbH, a Germane-commerce company specializing in baby and toddler supplies. We are turning to you to request quotation for a legal report on the following issues: 1. Description of Legal guidance/provide advice/complete overview on sale of baby car seats from Germany to the United Kingdom(Northern Ireland, Scotland, England, etc) and the Republic of Ireland customers. Laws/standards/polices we have to follow. 2. Other laws/standards if any which we have to follow while selling our retail category baby- products from Germany to customer in the United Kingdom(Northern Ireland, Scotland, England) and the Republic of Ireland. We are looking forward to receiving your quotations and remain, Thank you,
Enoch - 14-Apr-14 @ 5:30 PM
Share Your Story, Join the Discussion or Seek Advice...
(never shown)
(never shown)
(never shown)
(never shown)
Enter word:
Latest Comments
  • Vixpost
    Re: What is This Toy Safety Mark?
    I would like to sell reward charts with stickers, the reward charts would be my design. Other products would be flash cards…
    17 September 2019
  • Didi
    Re: Toys: What Are My Consumer Rights?
    I bought a puppy toy for my seven month old puppy. Within 20 minutes my puppy had managed to chew the teething ring on the…
    9 September 2019
  • Loumeg123
    Re: Toy Safety Standards in the UK
    Hi, I am looking to handmake and sell Taggie blankets for children. I don’t class these as a toy but now am unsure whether they…
    31 August 2019
  • Claire Grant
    Re: Toy Safety Standards in the UK
    What is the legal requirement for ribbon length on a babies toy?
    24 August 2019
  • CoM
    Re: Toy Safety Standards in the UK
    Hi, I have a product - memory cards for children aged 2 - 4 for their early development. The set is basically for the parents…
    16 August 2019
  • ali
    Re: Toy Safety Standards in the UK
    does anyone know if crochet water balloons need ce testing I cant find any information I know handmade sporting goods don't but…
    9 August 2019
  • Sue
    Re: Toy Safety Standards in the UK
    Hi I make dolls, with calico, the stuffing is all regulated capok or pure wool, they have no false eyes only embroidered, and…
    16 July 2019
  • charlotte
    Re: Toy Safety Standards in the UK
    Hi, I am new to selling products. I am making knitted soft toys that I intend to sell at a craft stall and have been informed…
    16 July 2019
  • stacey
    Re: The Toy Safety Directive 2011
    Hi, /i'm starting a business making dummy clips and keyrings I believe both of these items fall into fashion so are not required…
    12 July 2019
  • Nic
    Re: Toy Safety Standards in the UK
    Hi, I am a crafter and do craft shows mainly tote bags, aprons, fabric trays etc. I hav been asked if I can make superhero capes…
    12 June 2019